Almost 30 years ago, the term crisis management was rarely used. Dr. Larry Barton became a pioneer, studying the causes and response to critical incidents, offering keynote presentations and creating solutions for some of the world’s largest companies on issues related to crisis decision making and business continuity.
Most companies believe that disasters only strike their competitors. This notion of denial may be comforting, but we know that industrial accidents, sabotage, product tampering, contamination issues, product recalls, environmental incidents and other incidents can affect any company. No organization is immune to crisis.
We believe that the best crisis is the one prevented.
In evaluating your potential exposure to a crisis, an evaluative tool is used to assess those business and operational risks that could impair your operations, impact stakeholder equity, derail sales and cause a community or regulatory nightmare. Among the factors that are used, based on a proprietary system developed by Dr. Barton, are market share, employee and visitor/customer traffic, facility size and location, industry exposure, company databases and radicalization and political tension that can influence your risk. This assessment, combined with site visits and proprietary survey instruments that are customized to your enterprise, help identify new and emerging threats in your landscape.
Comprehensive risk management includes presentations to your executive team and the development of a clear, concise crisis management plan and business continuity toolkit. We advise against lengthy “boilerplate” software solutions that may look impressive because they are weighty–with hundreds of pages of support data–that your team will probably never actually reference during an actual incident.
We urge you to adopt a “less than 50 page” crisis handbook and business continuity plan that will lift your team’s decision-making during the first critical hours of an incident. Supporting data is vital for compliance purposes—but by focusing on key decisions, rapid communications and other needs during the first eight hours of response, we can demonstrate the incredible value of discipline during and after an incident.